The internet trading body, IMRG has predicted a huge upsurge in Christmas shoppers going online to make their purchases today. As the busiest day for online shopping, the IMRG expects a record breaking £320 million to be spent online today.
The peak shopping hour is expected to be between 1-2pm as many people are expected to spend their cash during their lunch hour. In this hour alone £28 million is expected to be spent by UK shoppers. 1.31pm has been dubbed the ‘mega minute’ with £1 million expected to be spent in one minute alone.